I don’t watch television very often but when I do I see commercials and ads trying to get my money out of me for one reason or another and they all use the appeal to emotion. One aspect of Appeal to Emotion that really caught my attention was the appeal to pity, because there is one add, that plays way quite often on all channels, which uses this aspect. The commercials about the abused and homeless animals show continuous pictures and short video clips of animals in cages, malnourished animals, and animals roaming in the streets for food. The ads say that these animals need help our help and that we can provide them with food and a good home by sending money. The ads makes you feel pity and sorry for the animals, and the commercials make you feel this way in order to get you to send your money to them. This aspect of the Appeal to Emotion is used on television very regularly whether it is for poor kids, poor animals, or poor needy people; they all thrive on you feeling pity.
I hate hate hate TV ads. Main reason why I stopped watching TV. I especially despise those LONG and REPETITIVE TV commercials trying to sell people proactive. Really, is a 5 minute long ad necessary? TV air time is really expensive inbetween shows like Glee or Nikita because people are for sure watching those TV shows and aren't going to turn off the TV just because of the ad. And, is a crazily long 5 minute commercial necessary for mascara? Really, I get it. Long thick full lashes. No need to repeat the same line over and over again like it's tryign to brain wash you. >O GR.
ReplyDeleteMost of the times when I see commercial ads like the one about the animals, I turn the channel. I feel that it is just a way to get money out of us. Even though I do feel bad for those animals, I always wonder what really happens to the money if we actually donate. They try to get the audiences attention by putting animals that look sad or are beat up, to make the audience feel pity, so we could donate money. They try to also input, "its only 15 dollars a month," which is a lot if you keep doing it for a whole year.
ReplyDeleteJust like your example, I used the tv advertisements using animal cruelity as an example of appeal to pity. These commercials are truly heartmelters and have control over pet/animal lovers watching the commercial. With the super graphic pictures of animals that have been victims of domestic violence, how can people NOT feel bad? Especially when these commercials are accompanied by very famous spokespeople and tear-jerking background music! The advertisers are very smart in targeting their potential customers. They are presenting the animals that are usually seen as 'man's best friend', cat and dogs. The people that actually have either a cat or dog are a for sure customer to fall into this pitiful trance.
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